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AED 500

Digital Strategy‍‍‍‍‍‍

Social Media Marketing

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Email Marketing



Mobile Marketing


‍‍‍Digital Strategy

1. Psychology of digital customers
2. Evolution of digital channels
3. How to integrate digital channels
4. Digital Buyer Personas
5. Designing for digital
6. Copywriting for digital
7. Setting KPI, lead & lag measures

Social Media Marketing‍‍‍

1. Why social media for business
2. How to choose a platform
3. Social listening for trend spotting
4. Planning a social strategy
5. Build a social media calendar
6. Most effective social media tools

Email Marketing

1. Why email marketing in 2017
2. How email marketing works
3. What are triggered strategies?
4. Copywriting for email
5. Subject line optimisation
6. Email marketing tools

SEO & Analytics

1. Search psychology
2. Keywords/Keyphrases
3. Online/offline optimisation
4. What are Tags
5. Using Google Analytics to develop your strategy
6. KPIs, Metrics, Goal Funnels

Mobile Marketing

1. The psychology of the mobile user
2. Building mobile websites: What you need to know
3. Making mobile apps: Top mistakes
4. Understanding app marketing
5. Creating a mobile strategy


1. Understanding how content works
2. Types of content
3. Curating content
4. Repurposing, repositioning, upcycling
5. Content calendars

This is the first step to a brand new DIGITAL you.



Date: November 28, 2017

Venue: One Business Center
Media One Hotel, Dubai, UAE

Time: 6pm-9pm

The Low Down

It is easy to create a digital marketing campaign for your various channels.

Nowadays, tools exist that automate everything. And yet, results are depressingly low! Marketers simply aren't seeing the value they used to. That's because many campaigns are created ad-hoc, or without an over-arching strategy to guide them.

In this crash course, you will learn how to use the insights you have, the lessons you've learned and the best practice I bring to you, to better understand how to use your customer's psychology when shaping your digital strategy.‍‍‍

That's because in creating a campaign, it is essential to do two things:

1. Create a digital strategy that understands the psychology of your target audience

2. Understand how to integrate your channels

Register today to super-charge your strategy!